This World Environment Day, we’re not just talking about sustainability—we’re wearing it.

It’s no secret that the fashion industry is one of the world’s biggest polluters, but the good news? We can do something about it—right now. Fashion influencers like Leigh Campbell are leading the charge, showing that second-hand can be both conscious and cool.

And with World Environment Day putting climate and sustainability under the global spotlight, there’s never been a better time to rethink your wardrobe.

Now is the perfect time to reasess our shopping habits. Why buy new when there’s already so much out there waiting for a second chance? Last year alone, 3.9 million pieces of clothing were rehomed through Vinnies in New South Wales. That’s a LOT of potential sitting in op shops, ready to be rediscovered.

What’s the #PrelovedPledge?

The #PrelovedPledge is your chance to make a difference for both the planet and your wallet. The challenge? Commit to shopping only pre-loved for a set amount of time. A month, six months, a year—you choose! Spread the word, let your friends and fam know, and see how far you can take it.

Why take the pledge?

Environmental wins

Fast fashion’s environmental impact is massive. By switching to pre-loved, you’re saving CO2 and cutting down on waste. Just how big is the impact? Use the Charitable Reuse Australia ReuseCalculator to find out! For example, snagging a couple of tees, a jumper, some shorts, and jeans second-hand can save roughly 67kg of CO2 emissions—that’s like 34 trees absorbing CO2 for an entire day. Wow.

Feel-good finds

Shopping pre-loved isn’t just better for the planet—it’s also pretty fun. Think of it as a treasure hunt where you can uncover unique gems no one else will have. Plus, you’re supporting a circular economy, which is the ultimate win.

Charitable impact

Every purchase through the Vinnies Finds online shop funds programs that help real people. From homelessness services to domestic violence support and food aid, the money raised makes a tangible difference in people’s lives. Here’s how your spending can help:

• $20 can provide meals for people in need.

• $57 can give someone experiencing homelessness a night’s accommodation.

• $72 can cover essentials like clothing for someone escaping domestic violence.

• $110 can help a person get to work by providing fuel money.

How to nail your #PrelovedPledge

1. Shop the Vinnies Finds online store: You don’t even have to leave your couch to score amazing finds.

2. Organise a clothing swap: Gather your friends and trade treasures. It’s a fun way to refresh your wardrobe.

3. Upcycle old pieces: Got a pair of ripped jeans? Turn them into cute shorts or a trendy bag. Minimal sewing skills needed—just grab scissors, pins, or fabric glue.

4. Repair and reuse: Learn the art of visible mending to breathe new life into old favourites.

Share the movement

Don’t keep your pledge to yourself—spread the love on social media. Use #PrelovedPledge and tag us (@vinniesshopsnsw) to show off your journey. Here are some ideas to get started:

• An explainer video: Why I’m taking the #PrelovedPledge.

• Progress updates: How’s my pledge going?

• Before-and-after shots of upcycled outfits.

• A haul video showing off your favorite second-hand finds.

• Using the ReuseCalculator to show the environmental impact of your pledge.

Ready to Rethink Fashion?

World Environment Day is all about taking action for a greener future. By taking the #PrelovedPledge, you’re doing more than just shopping—you’re making a statement. You’re proving that fashion can be fabulous, sustainable, and meaningful all at once. Ready to join the movement? Let’s make a difference, one pre-loved piece at a time.